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Marketing Research Guide

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Journal Articles | Background & Reference Information | Books & More | Selected Websites | Interlibrary Loan | Further Information

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Find Journal Articles

Based on these descriptions, select the database that best meets your needs.

Core Databases
ABI/INFORM Global, 1971 - present (full text 1985 - present)
Search over 2,000 premier worldwide business periodicals for information on advertising, marketing, economics, human resources, finance, taxation, computers, and more. Also includes information on 60,000+ companies and the full text of approximately 25,000 dissertations
 
Business Source Complete, Full text. 1965 - present, varies by title. SUNY Connect logo
Full text in all disciplines of business, including journals (many peer reviewed), market research reports, industry reports, country reports, SWOT analyses, and much more.
 
ABI/INFORM Trade & Industry
Search more than 700 publications for trade and industry information. This database contains publications on every major industry, including finance, insurance, transportation, construction, and many more.
 
General Databases
Academic Search Complete, Indexing and full-text, dates of coverage vary by title (many 1975-present). SUNY Connect logo
This interdisciplinary scholarly collection offers information in nearly every area of academic study, including: sciences, social sciences, arts & literature, ethnic studies, and many more. Full-text for over 6,100 titles (5,100 peer-reviewed); indexing and abstracting for 10,600 titles; complete historical coverage and citation searching for select titles.
 
LEXISNEXIS Academic
Lexis Nexis is no longer available. For legal resources try Westlaw Campus; for news try one of our other News Resources.
 
Specialized Databases
ABI/INFORM Dateline
Local and regional business news coverage of large corporations, privately held companies, local start-ups, executive profiles, marketing, finance, and industry news. Provides information not typically found in the national press sources.
 
Business & Industry, mid 1994 - present
A multi-industry, international database that provides access to company, industry, market and product information.
 
PsycINFO, 1887 - present
Journal articles (covers more than 1,700 periodicals), chapters, books, dissertations and reports on psychology and related fields.
 
Find Background & Reference Information

Use these sources to focus your topic, build a vocabulary, and find additional sources as you begin your research.

Company Information
Business & Company Resource Center, Company and industry intelligence on thousands of global companies. SUNY Connect logo NOVEL logo
Periodical articles, news articles, and press releases. Detailed information for domestic and international companies and associations, including information on corporate hierarchical structures, investment reports, corporate chronologies and company histories. Also includes brands and product information, industry and company rankings, and financial overviews.
 
Company Profiles From Business Source Complete
Produced by Datamonitor. Includes public and private companies.
 
Edgar SEC Company Search
Find the official Securities and Exchange Commission filings for public corporations. Includes annual reports.
 
LexisNexis Corporate Affiliations, Ref HG4057.A219 (Business Plaza)
Includes public and private companies worldwide.
 
International Directory of Company Histories, Ref HD2721 .I61 (Business Plaza)
Gives background information from an historical perspective. Use the index in the latest volume. Much of the information is also available online in the Business & Company Resource Center.
 
Standard & Poor's Research Insight (COMPUSTAT), available in all CTS labs and Penfield lobby computers
Financial data on public companies. Subscribed to by the School of Business.
 
SWOT Analyses from Business Source Complete SUNY Connect logo
Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses from Datamonitor PLC . A subset of the Business Source Premier database. Add your company name on the second line and click search to retrieve specific results. What is a SWOT analysis and what sectors are covered?
 
ThomasNet
Online version of Thomas Register of American Manufacturers
 
Country Information
Encyclopedias & Handbooks
Business Plans Handbook
Also available in paper copy: Ref HD62.7 .B865 Additional Business Plans are available from SBA and Palo Alto Software
 
Encyclopedia of Children, Adolescents, and the Media, (2v.), 2007
Presents state-of-the-art research and ready-to-use facts on the media's interaction with children and adolescents.
 
Encyclopedia of Major Marketing Campaigns, Reference HF 5837 E53 2000 (v.1) and 2006 (v.2)
 
Gale Virtual Reference Library (GVRL)
A collection of 100+ reference titles available in full-text electronically. Search the entire collection, or search selected titles using "advanced search."
 
Industry Information
Industry Information from Business & Company Resource Center SUNY Connect logo NOVEL logo
 
Industry Profiles from Business Source Complete
Datamonitor reports on thousands of industries. Just add your specific industry to the second search box and click the "search" button
 
Associations on the Net
 
Economic Fact Sheet for an Industry
From the US Census Bureau.
 
Standard & Poor's Industry Surveys, Ref HC106.6 .S74 (on Business Plaza)
 
Statistical Resources
Census Bureau Publications
The U.S. Census Bureau is the world's largest publisher of demographic and economic statistics. Many are available in Penfield Library. (Ask at the Information Desk.)
 
Choices 3: The New Simmons Study of Media and Markets, ON LOBBY COMPUTERS. ASK AT INFORMATION DESK, lst FLOOR
Our most comprehensive source of marketing statistics. Unfortunately, the interface for this product is not intuitive. Ask for an instruction sheet at the Information Desk. Issued semi-annually, this is made available to academic institutions when the data is approximately two-three years old. We still retain the print version, last published in 1994. (BUSINESS PLAZA, REFERENCE ROOM, lst FLOOR)
 
Encyclopedia of Consumer Brands, BUSINESS PLAZA, REFERENCE ROOM, 1st FLOOR
A three volume set published in 1994, this provides information on leaders in various brand categories. While the statistics here are minimal and outdated, the historical profiles of brands are first rate. Each article runs about 3 pages and includes a bi Use the index in the last volume, which covers the entire set.
 
Market Share Reporter, BUSINESS PLAZA, REFERENCE ROOM, 1st FLOOR
An annual compilation of reported market share data on companies, products, and services."(click on the "back to..search" to look for specific statistics.) Also available in paper copy (BUSINESS PLAZA, REFERENCE ROOM, 1st FLOOR)
 
Marketer's Guide to Media, Reference HF 5823 M345. ASK AT INFORMATION DESK, 1st FLOOR
An annual "containing current rate and audience estimates for the major media." The place to look for the average cost of a 30 second TV commercial and monthly costs for outdoor advertising around the country.
 
Advertising Age 100 Leading National Advertisers, PERIODICALS, 2nd FLOOR
Issued each June, profiles top spenders and the products advertised. Often includes statistics on new products not found elsewhere. Ad Age has many other useful special issues.
 
Automotive News Market Data Book, Reference HD 9710 U5 A93
An annual special issue of a trade magazine. Reports, in great detail, on the number of vehicles sold in the previous year, their specs, options, and much more. Did you know that your 1992 Suzuki pickup was one of only 50,333 with adjustable steering columns?
 
Books & More

Use Penfield's library catalog to find print and online books and government documents, CDs, DVDs, and more. If the library catalog does not have what you need, use WorldCat or the SUNYConnect Union Catalog to identify titles that you might borrow through our interlibrary loan service (ILLIAD).

Selected Websites

These quality Internet resources have been selected by the librarian specializing in this discipline.

Internet Resources - General Resources
American Marketing Association
Includes a variety of information from this professional association.
 
FastForward's Channel - You Tube
"Quick perspectives on the changing face of Marketing"
 
Interlibrary Loan

Use the library catalog to determine whether Penfield Library owns the book or journal you need. Please also check the list of available e-journals. If the Library does not own the material, or if the material is not available, you may request it online through our interlibrary loan service(ILLIAD)

Further Information

Ask A Librarian

Citing Your Sources

Evaluating Your Sources