Soundview will use the Elmwood Park, N.J.-based Marcal as its core brand of paper towels, tissues and napkins, according to a company press release.

George Wurtz ’78

“We plan to focus on superior customer service and product excellence by building on the quality of our people, our equipment, our papermaking skills and our core brand, Marcal,” Soundview CEO George Wurtz ’78 said in a press release. “Soundview’s leadership team is comprised of industry veterans with unparalleled experience in the tissue business. With the strong focus and high standards of this team, Soundview is well-positioned to transform this business, better serving our customers.”

Wurtz has a long history in the paper industry including as a former executive vice president of Georgia Pacific. An industrial arts major at Oswego, Wurtz is a member of the college’s Engineering Advisory Board.