We call it “serendipity” when dreams come true. Nicole Castro Pursel ’09 says she’s had a brush with that unexplainable good fortune in her career. After completing an internship at Time Warner Sports and earning her degree in journalism, she accepted an administrative assistant position at Wegmans in her hometown of Rochester.
One lucky day, she was asked to help out with the monthly “Wegmans Cooks” segment on Bridge Street, a Syracuse-based morning television show, where Chris Brandolino ’96 is one of the hosts. Pursel says all her experiences and education kicked in once she was suited up and on the set.
“My Oswego experience as an on-air talent for WTOP and my journalism background in gathering and presenting information clearly and accurately really helped.”
Inspired by her experience on Bridge Street, Pursel applied for a transfer from desk to kitchen, and she’s now an administrative cook for the Rochester-based retail grocer, working in the Liverpool store. With the head chef, she oversees food preparation, organizes ordering and helps train food workers.
“I love my job,” she says. “It’s a dream come true.” As for that cooking show of her own. Well, someday, perhaps. But for now, she and her husband, Robert Pursel, a teacher at West Carthage Elementary School, enjoy their Central Square home and reap the benefits of Pursel’s passion for preparing wholesome delicious food.
— Linda Loomis ’90 M ’97
All three campus media outlets — WTOP, WNYO and The Oswegonian — pooled resources to create an entire evening of election 2012 coverage Nov. 6. Learn how some 60 young journalists collaborated to produce remote broadcasts from both parties’ headquarters in Syracuse, moderate in-studio roundtable discussions and interact with the audience via social media.
David Benz ’92 wanted to skip walking the stage for his December Commencement to make sure he wouldn’t miss his final chance to call Laker basketball.
Every day starts with a good morning for Cameron Jones ’09.
Cathleen Richards ’09 entered Oswego determined to be a TV broadcast director, but took “a few left turns and off ramps along the way.”
When your résumé includes experiences like standing atop Piez Hall measuring the wind speed as the Blizzard of ’77 rolls in off Lake Ontario, where else would your career take you but before the cameras of The Weather Channel as the Winter Weather Expert?
Katie Meegan ’09
1 Graduate Of the Last Decade, 100 words about her + 10 random questions
Ed. Note: In January, at a session titled “In Search of TV’s Next Big Thing” at the Las Vegas Consumer Electronics Show, Peter Bocko ’75 and four other industry executives debated trends in hardware, software and the sociology of future TV. Here, Pete shares some highlights of their discussion.
Are there big differences between brands of flat panel display?
I prefer the efficiency and look of LCD over plasma displays especially in normal room lighting. Among LCDs, there is little on-screen difference between TV brands when watching conventional HDTV. Specs, although improving continually, are past the point of diminishing returns. A 1,000,000-to-1 dynamic contrast ratio may be important to video engineers skulking in a dark room filled with $200,000 worth of measurement equipment but not to the normal consumer.
Today, one should buy a 120- or 240-hertz LED backlit LCD (LED makes a big difference in color reproduction and motion rendering). Focus on your personal preferences for the “look” of the TV picture, ease of use of the remote and overall set style. Many showrooms have their LCDs set to “showroom mode” in which the picture is amped up. Ask the salesperson to set it back to “normal viewing” to see what it will look like in your living room. If the salesperson doesn’t know what you are talking about, buy your TV elsewhere.
In terms of style trends, check out the new slim “borderless” designs in which an additional piece of glass protects the screen and creates a futuristic look. I think we have come a long way from the days where the TV set is a living room eyesore.
What is the status of 3-D TV?
Although strides have been made, 3-D technology is still in its infancy and many may find themselves disappointed by the lack of quality content. Bad 3-D is worse than no 3-D: Poorly rendered 3-D sometimes makes people (including me) queasy. Gamers get value out of 3-D TV now; a compelling 3-D experience requires both advanced 3-D TV technologies and improved 3-D video production.
What is Internet TV?
This is the most compelling trend in TV today. Some new flat screen TVs allow transparent access to online content and social networking. A modern Internet-enabled TV is potentially never obsolete, because its onboard software can be updated with new capabilities. The cable box will become a thing of the past as content will be highly personalized and increasingly from “the cloud”. Viewers will be accessing “their TV” anywhere — not just their living room — using a variety of portable devices that fit with their lifestyle.
But Internet TV also creates the potential for your TV to be watching you. Imagine your TV processing and collecting information from your Web browsing and viewing history to customize what commercials are directed to you when watching “free” content. Won’t that be just a little creepy?
What comes next? Will the Web beam TV directly to your brain?
I was asked a number of years ago whether “retinal injection” of images might obsolete the need for big screen TV. I thought then and still believe, new technologies notwithstanding, TV is still fundamentally a social activity. New gadgets and content are important but secondary to the fact that we mostly watch video with friends and family. It is not what we watch so much as with whom we watch that makes the experience enjoyable. All my HDTV big screens and surround sound still cannot improve upon watching Planet of the Apes on an 11-inch B&W Emerson TV in my Riggs Hall dorm room late one Friday night in 1973 with my roommate Lynn Stone ’75.
— Peter Bocko ’75