Cloud nine can’t even begin to describe the state of euphoria I am in right now.
After working all day, my fitness editor, Mary, asked me to attend a press event with her. Clearly, I said yes. Then I found out it was for Nike and we were testing their new products that are launching in July. I couldn’t have been more psyched.
After our car service dropped us off at 555 West 18th Street, we mingled with other editors in attendance and waited for the event to start. For those of you who are not familiar with the media industry, press events are attended by various editors, writers, staffers and bloggers from multiple magazines. The goal is to find out about new products and come back with any new, exciting information that could possibly run in the magazine. Usually, you get gift bags as well so that all of the promoted products can be tested!
When the program began, a lot of the new products were discussed and technologically explained. Nike’s new gear is launching in July, and it ranges from new sneakers to sports bras. Everything discussed today was geared toward women because, well, everyone there was female and worked at some form of a women’s magazine. I’d tell you about the new stuff coming out, but you’ll have to check out my health and fitness blog, The Pulse, for that insider info.
A huge surprise came next.
Michael Johnson, four-time Olympic gold medalist and world record-holder for the 400-meter and 4 X 400 m relay, spoke to us about proper preparation for running. I was slightly star struck. To make it better, he also Skyped (possibly another system used, but I think it was Skype) with Sanya Richards, the defending U.S. and world champion in the 400-meter. She provided tips specifically for females to prepare their mind and body for running. But again, if you want that info, you’re going to have to check out The Pulse.
Finally, we were decked in Nike’s latest gear from head to toe, all the way down to the socks and sports bras. Everyone decided to run two, four or six miles and Nike brought in professionals to pace us throughout our run. I stuck with two because of my blood disorder, but I think next time I’m going to tough out four. Oh, and Michael Johnson ran with us two-milers! (I finished the run before he did, if that counts for anything.) And yes, we got to keep all of our gear, so I now have a ton of new fitness gear!
So this is just a few toes dipped into the ocean of things that magazine journalists are able to experience. I can’t wait to dive in.