State University of New York Chancellor Jim Malatras recently launched SUNY’s “Mask Up or Pack Up” campaign to promote universal compliance with evidence-based COVID-19 safety guidelines across SUNY’s 64 colleges and universities. Chancellor Malatras is issuing a call for creative video submissions from students urging their classmates to act responsibly and vigilantly to contain the virus and keep campuses safe and open.
“‘Mask Up or Pack Up’ gives our students a platform to send powerful, persuasive messages to their classmates that encourage them to rise to the challenge and comply with proven COVID-19 safety measures,” said Chancellor Malatras.
“Over a few short weeks, I’ve met with hundreds of students across more than a dozen campuses, all of whom are acting responsibly so they can stay on campus and learn," he added. "This campaign will harness their talent, creativity, and frustration with the small fraction of students who jeopardize entire college communities. We need universal compliance and uncompromising vigilance from everyone to keep campuses open—and we are proud of students who are determined to speak directly to their peers to help amplify that message.”
Student video submissions should highlight the importance of mask-wearing, social distancing, avoiding large gatherings and parties, and complying with testing and tracing guidance delivered by colleges and local health departments. Students are urged to harness their passion, creative energy and determination to stay on campus to convey their message in the most powerful way possible. Submissions should be no longer than one minute. (See SUNY-provided sample video.)
Once they are received, SUNY will incorporate them into the statewide “Mask Up or Pack Up” campaign. For more information on how to submit a video, visit the "Mask Up or Pack Up" website.
Those making videos are also encouraged to submit them to SUNY Oswego's Office of Communications and Marketing for use in promoting these important messages to our Oswego campus community. Email videos to marcomm@oswego.edu. Submitters can also email that address if they have any questions or are having difficulty uploading their finished product.