Marketing BS

Study marketing and you'll learn the commercial functions involved in transferring goods from producer to consumer.


Through courses on marketing principles, consumer behavior, marketing research and advertising and promotion, the program introduces concepts and tools employed by successful professionals. It also emphasizes team-oriented projects that enable you to apply various principles of marketing management to actual business problems.

Participate in governing of SUNY Oswego chapter of the American Marketing Association. You’ll discover new approaches in marketing — such as e-marketing, social marketing, the role of media in integrated marketing communications and branding — through classroom discussions, case simulations and class activities. Learn from hands-on opportunities available through internships and co-op programs.

A Building for Business

Rich Hall is the dedicated home to the School of Business, where the majority of business courses are held. In addition to high-tech classrooms, there are team study rooms for group projects, a business commons and a cafe to grab a quick bite between classes, internships and jobs.

Career Opportunities

  • Digital marketing
  • Social media management
  • Public relations
  • Market research
  • Non-profit organizations
  • Product management
  • Sales
  • Retailing

The marketing department is very goal-oriented. Their goal: getting students a job.

The professors are very available to assist you with any questions you have. They are very personable and this makes it easier to connect with them which in turn makes learning easier in their classes.

Program Resources


Learn what it's like to work in a professional setting while still in school.


Apply for this full-time, paid integrated learning experience that allows you to gain hands on experience in a professional environment.

The Oswego Guarantee

  • No increase in room & board 
  • Timely course offerings
  • High touch connections to alumni 
  • Small student to faculty ratio
Full Details

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